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The site goiheart.com has the following in the site, "How Old Are You On The Inside? Sign up for iHeart insights Today! IHeart Personal Health Tracking Device." We noticed that the website also stated " How old are you on the inside? Get an insight of your fitness levels with regular monitoring of the key factors that are strong indicators of your overall health." It also stated " The iHeart Personal Health Tracking Device combines the power of a pulse oximeter and an Aortic Pulse Wave Velocity measurement device into one easy-to-use gadget. To help you reach optimal health." The header had pulse wave velocity as the highest ranking keyword. This keyword was followed by aortic pulse wave velocity, aortic stiffness, and heart health which isn't as urgent as pulse wave velocity. The other words the site used was healthy heart. healthy heart app is also included but might not be understood by web engines.